RED CON 1 How We Decided On The Name REDCON1 Supplements

red con 1
red con 1

RED CON 1, REDCON1, REDCON-1

RED CON 1 How We Decided On The Name REDCON1 Supplements

CEO REDCON1
CEO REDCON1

Red con 1 – Although that is certainly a different variation of the spelling it isn’t the craziest version I’ve seen yet to date.

Since launching REDCON1 in 2016 with Eduardo Silva and Eric Hart here are some of the favorite versions we’ve seen people spell the company name.

  • REDCON1 (proper spelling)
  • RED CON ONE
  • REDC ONE
  • RED CON ONE 1

The name REDCON1 does hold a special place in our hearts and that’s because of not only what it means, but who it includes, and how we developed an entire brand around an ideology so important to the United States Military.

RED CON 1, REDCON1, REDCON-1
RED CON 1, REDCON1, REDCON-1

HOW REDCON1 SUPPLEMENTS DECIDED ON THE NAME REDCON1

When Eduardo, Eric, and I sat down at my kitchen table to start planning what would become REDCON1 we started by identifying what type of company we would have, what it stood for and a brand book that functioned as our guiding principles for product and branding decisions.

We knew we wanted to create something meaningful. With that, we ensured that all decisions aligned as a mission based company designed to help give back to those who so bravely defend our freedoms.

It was clear from the very beginning that we wanted to incorporate and honor the United States military in our new brand. Although only a handful of brave men and women serve in the military their patriotism reaches into civilian life in the form of police, firefighters, paramedics, and EMS. But the love of country also extended clearly beyond a defined occupation and into the core DNA of American citizens.

AMERICANS UNITED AFTER THE TRAGEDY OF THE 9/11 ATTACKS​
AMERICANS UNITED AFTER THE TRAGEDY OF THE 9/11 ATTACKS​

AMERICANS UNITED AFTER THE TRAGEDY OF THE 9/11 ATTACKS

The tragedy on 9/11 changed the world as we know it. For what seemed the first time in history America wasn’t invincible and threats from the other side of the world were now clear and present in our own communities. As we thought back to how devastating it was to watch the Twin Towers attacked we also recalled the silver lining in America’s darkest moment. The unity right after the attacks joined all Americans together. For a brief moment in time, Americans united regardless of race, creed, religion, and orientation. It was in the moment of pain and vulnerability that America healed deep seeded wounds that existed for generations.

We wanted to memorialize that moment when American’s united as one.

DEFCON LABS REDCON1
DEFCON LABS REDCON1

REDCON1 WAS ALMOST NAMED DEFCON LABS

As we were brainstorming the names of this new company we explored many options. Historically supplement brands include labs in their name to give a more clinical feel. Few know that REDCON1’s runner-up name was DEFCON Labs.

 

We thought the name was cool but didn’t have that ring to it. That’s when Eduardo was searching for military-related terms and being prepared. That’s when he stumbled across REDCON1 – the military’s highest state of readiness. It means fully alert and the unit is ready to move immediately.

As soon Eduardo said, “REDCON1”, Eric and I knew that was exactly the perfect company name.

We loved inclusive of it. It applied to everyone from a Navy SEAL to an athlete to a soccer mom. Everyone has moments in life they have to be at the highest state of readiness and we know that producing premium products would aid in both physical and mental preparedness.

AARON SINGERMAN
DEFCON LEVEL RANGES FROM DEFCON-1 TO DEFCON-5
DEFCON LEVEL RANGES FROM DEFCON-1 TO DEFCON-5

DEFCON LEVEL RANGES FROM DEFCON-1 TO DEFCON-5

Looking into military preparedness we learned that there are 5 different levels of readiness.

REDCON, the five levels of readiness was first introduced by the United States military in 1962. Every one of these levels is a state where the military is ready to move at any moment and has a certain degree of alertness in their (soldiers) mission readiness.

REDCON, or RED for short, means that all forces are fully alerted and prepared to act immediately following an order.

DEFCON was also introduced by US Military as well – but it’s not just another level of readiness like REDCON.

DEFCON represents different states such as Defense Condition (DEFCON). The difference between them is that when you reach red-con status, then everyone must be on high alert with more troops deployed than during normal times; whereas when soldiers reach Defcon level, they are on an order to prepare for the release of nuclear weapons.

The DEFCON system was created in 1958 by US Air Force General James Gavin, with Defcon levels originally running from 0-Defcon – or all-out war status – to Defcon-Minus Seven (or essentially peacetime).

In 1963, Gen Gavin revised it and updated it to a scale that goes from DefCon One (normal readiness) up to Five (total disaster) with Three being normal readiness. The same applies for the REDCON alert levels which range from one red con level equalling high alertness but not yet prepared to launch any kind of attack; whereas two red con means heavy preparations have begun towards launching an imminent attack.

Tier Operator
Tier Operator

WE WANTED TO CREATE A COMMUNITY THAT WAS INCLUSIVE OF EVERYONE. ENTER THE TIER OPERATOR PROGRAM

From the very inception, our goal was to create a program that had unlimited scale allowing as many people to join our team and company regardless of social reach for physical proximity. This program became our TIER OPERATOR affiliate program. Unlike many affiliate programs in sports nutrition, the goal of this program wasn’t just to function as a sole transaction relationship. We wanted to build an authentic community that allowed everyone to embrace the brand and if aligned with our core values help shape the future of the program and company.

We’re frequently asked, “How do you get a job at redcon1?”

The answer is simple — the fastest way to get a job at REDCON1 is to join the Tier Operator program.

How can you get involved with the tier operator community?

Whether you’re a social butterfly, a fitness fanatic, or just someone looking to live a healthier lifestyle and get more out of your workday the first step is to apply and join as a REDCON1 Tier Operator. Once you’re approved you will have access to the entire community in a private Facebook group. Additionally, you will have the opportunity to work with REDCON1’s core team and help shape products, flavors, apparel, and events.

HOW DO YOU GET SPONSORED BY REDCON1 AS AN ATHLETE
HOW DO YOU GET SPONSORED BY REDCON1 AS AN ATHLETE

HOW DO YOU GET SPONSORED BY REDCON1 AS AN ATHLETE

Believe it or not, the fastest way to become a sponsored REDCON1 athlete is to first join the Tier Operator program. This is the fast track to joining our elite athletes like Kai Greene, Kenny Omega, Cedric McMillian, and James Hollinshead.

We’re frequently asked, “How do you get a job at redcon1?”

The answer is simple — the fastest way to get a job at REDCON1 is to join the Tier Operator program.

How can you get involved with the tier operator community?

Whether you’re a social butterfly, a fitness fanatic, or just someone looking to live a healthier lifestyle and get more out of your workday the first step is to apply and join as a REDCON1 Tier Operator. Once you’re approved you will have access to the entire community in a private Facebook group. Additionally, you will have the opportunity to work with REDCON1’s core team and help shape products, flavors, apparel, and events.

TOTAL WAR SINGLE SERVE PREWORKOUT
TOTAL WAR SINGLE SERVE PREWORKOUT

NEW TO REDCON1? START HERE!

If you’re new to REDCON1 Sports Supplements here are the most popular highest quality supplements to start with;

  • TOTAL WAR preworkout, hard-hitting energy with stimulants
  • TOTAL WAR RTD, on the go preworkout with caffeine found in every gym
  • BIG NOISE, non stimulant pump formula preworkout if you’re a serious gym goer
  • ISOTOPE whey based protein for post workout
    MRE Bar, protein bars with whole food for work or after playing your favorite sport
  • DOUBLE TAP, the best-tasting weight loss fat burner
  • HALO, natural muscle building strength dietary supplement
  • BREACH, premium bcaa for whole body recovery
  • MENTAL TRIGGER, Hyper focus nootropic
  • WAR GAMES, professional grade nootropic for work or a game
  • CLA, rapid fast-acting fat burner with a single ingredient

After just 4 years and continued growth REDCON1 continues to be the #1 supplement brand in the worlds. REDCON1 products have become the gold-standard in quality and effectiveness.

Having grown up loving the sports nutrition industry I’d love to hear your feedback on our best-selling TOTAL WAR. With many awards for flavor and taste, I’m confident that we have a product to help you reach your individual goals! If you need help please feel free to reach out and say REDCON1 CEO Aaron Singerman sent you.