Aaron Singerman On Buzzfeed

 

“Aaron, how did you come up with the name of your business, Redcon1?” This is a question I’m frequently asked by friends, family, and aspiring business owners. Redcon1 is a shorthand military term meaning the highest state of readiness. But my company sells sports supplements. What does this have to do with military readiness? By rule number 5 you’ll understand.

Rule #1 – Keep it short

Famously, Facebook used to be The Facebook. Redcon1 is a shortened version of “Readiness Condition 1.” A strong name is a simple name. This has several advantages, the most obvious of which is SPELLING. People just can’t spell. If it’s too complicated, it gets misspelled. Do you want people to be able to find you on Google? Keep it as short as possible.

Read the full article