When the NBA announced the postponement of the season, Dallas Mavericks owner Mark Cuban made a commitment to pay all of the hourly staff at American Airlines Arena so that no one missed a paycheck. Cuban also reimbursed employees at his companies who ate locally during the pandemic.
Aaron Singerman, CEO of the fastest growing sports nutrition company REDCON1, donated over 20,000 protein bars to hospitals and first responders in south Florida. Singerman also kept his 150 employees working during the pandemic despite layoffs across the area and offering pay raises to employees who worked in the warehouse despite REDCON1 not receiving any government or loan assistance as part of the coronavirus relief packages approved by Congress. In this case, it was people over profit.